Bangkok, March 28, 2025 – (ACN Newswire) – Renowned Thai beverage innovator Sappe PCL (SAPPE) is intensifying its global expansion efforts at THAIFEX – ANUGA ASIA 2025, Asia’s leading food and beverage trade fair. Scheduled from May 27 to 31, 2025, at Impact Challenger Hall 1, Booth QQ01, Muang Thong Thani, Bangkok, the event promises to showcase SAPPE’s latest breakthroughs and strategic vision for international growth.
Unveiling the Future: Launch of Mogu Mogu’s Global Campaign
This year’s highlight is the official debut of Mogu Mogu’s innovative global marketing initiative, “Live Fully, Savor Every Bite,” which introduces the world’s first Snackable Drink-a pioneering category created by SAPPE. This campaign signifies a major step in redefining the global beverage landscape by seamlessly integrating flavor, texture, and lifestyle into a single, enjoyable product that appeals to modern consumers seeking fun and refreshment.
Embarking on a “Mission to Mars”: Thailand’s Vision for Global Innovation
Inspired by the theme “Mission to Mars,” SAPPE’s exhibition booth is designed to resemble a spacecraft, symbolizing a voyage into the future of beverage innovation. This creative concept features over ten Thai beverage brands, representing a bold leap into the international market. The “spacecraft” metaphor underscores the company’s commitment to pioneering creativity, forward-thinking, and sharing Thai-made innovations with a global audience.
Among the showcased products are Mogu Mogu, Sappe Aloe Vera, Sappe Beauti, and the latest offerings emphasizing quality, flavor, functionality, health benefits, and eco-conscious practices-aligning with the evolving preferences of today’s global consumers.
Transforming Everyday Moments with Mogu Mogu
The “Live Fully, Savor Every Bite” campaign makes its international debut at the event, supported by three vibrant new TV commercials. These advertisements highlight Mogu Mogu’s lively, playful personality and resonate with younger audiences who prioritize social connection, FOMO (Fear of Missing Out), instant gratification, and a spontaneous, fun-filled lifestyle.
To expand its global footprint, SAPPE is collaborating with key partners in markets such as South Korea, the Philippines, France, and the United Kingdom. The company aims to significantly increase international brand engagement by the end of 2025, strengthening its presence in the competitive global beverage industry.
Beyond Export: SAPPE’s Commitment to Sustainable Global Impact
Ms. Piyajit Rackariyapong, CEO of SAPPE, emphasizes the company’s broader mission:
“Our goal extends beyond exporting beverages. We aspire to establish a Thai brand synonymous with innovation, delivering unique enjoyment and memorable drinking experiences that bring positivity and vitality into people’s daily lives.”
With over a decade of consistent participation in THAIFEX – ANUGA ASIA, SAPPE demonstrates its dedication to transforming from a traditional exporter into a creative leader in the international beverage sector-driven by bold ideas, cultural exchange, and customer-centric innovation.
THAIFEX – ANUGA ASIA: A Global Platform for Food & Beverage Leaders
Organized by Thailand’s Department of International Trade Promotion (DITP) in collaboration with the Thai Chamber of Commerce and Koelnmesse Germany, THAIFEX – ANUGA ASIA serves as a crucial gateway for Asian food and beverage producers to connect with global supply chains. SAPPE remains a prominent Thai exhibitor, showcasing its innovative products annually on this prestigious platform.
Visit SAPPE at Booth QQ01, Impact Challenger Hall 1, Muang Thong Thani, Bangkok, during the five-day event. Discover Mogu Mogu’s international journey at www.mogumogu.com.
About SAPPE
Sappe Public Company Limited stands as a leading Thai beverage innovator, owning a portfolio of iconic brands. The company specializes in fruit juices and functional drinks designed to cater to the modern lifestyle of consumers worldwide. Currently, SAPPE exports to over 100 countries across Asia, Europe, and the Middle East.
Its flagship products include Mogu Mogu, the world’s first Snackable Drink; Sappe Aloe Vera, known for its natural ingredients and refreshing taste; and Sappe Beauti, a line of health-oriented functional beverages. Headquartered in Bangkok, SAPPE is publicly listed on the Stock Exchange of Thailand (SET) under the ticker symbol SAPPE.
Driven by innovation, consumer insights, and sustainability initiatives, SAPPE remains committed to delivering diverse, high-quality products that promote happiness, wellness, and unique experiences globally.
Official website: https://www.sappe.com/en/
Facebook: https://www.facebook.com/sappeplayground
Instagram: https://www.instagram.com/mogumogu_global/
Line: https://store.line.me/@sappeonline
Shopee: https://shopee.co.th/sappe.reliable
Contact: [email protected]
Topic: Trade Event or Convention
Offer: SAPPE
Sectors: Trade Shows, Food & Beverage
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