Veikkaus Unveils Next-Generation Sports Betting Platform in Collaboration with OpenBet
Veikkaus, Finland’s state-owned gambling operator and a proud member of the World Lottery Association (WLA), has introduced a cutting-edge sports betting platform developed in partnership with OpenBet, a global leader in gaming technology, content, and services.
This strategic alliance signifies a significant milestone in Finland’s gaming industry, paving the way for a seamless omnichannel betting experience that integrates both digital and retail environments. The initiative is particularly timely as Finland prepares for upcoming regulatory reforms set to take effect in 2027, which are expected to modernize and tighten the country’s gambling laws.
Through its collaboration with OpenBet, Veikkaus now offers Finnish consumers one of the most advanced and user-friendly sports betting platforms available in the country. This upgrade enhances both its online presence and its extensive retail network, which includes over 4,000 betting terminals nationwide. The new system positions Veikkaus to better compete in an increasingly crowded market while ensuring full compliance with evolving legal standards.
This partnership further solidifies OpenBet’s reputation as the preferred technology provider for WLA members, with its proven, fully compliant solutions powering operations for 21 lotteries across the globe.
Innovative Technology Tailored to Finnish Needs
As part of a comprehensive overhaul of its technological infrastructure, Veikkaus adopted a modular, customizable sportsbook platform from OpenBet. Designed with a cloud-first architecture, the platform offers automatic scalability and real-time updates, significantly enhancing operational efficiency, flexibility, and user experience. This approach ensures the system can adapt swiftly to market demands and regulatory changes.
Currently, Veikkaus benefits from OpenBet’s Managed Trading Products and Services, which support its internal team with live odds, risk management, and premium content for both international and local sporting events. The platform handles over 300,000 in-play events annually and is built on a reliable infrastructure that guarantees 100% uptime during major sporting tournaments, ensuring uninterrupted service for players.
Leadership Perspectives on the Partnership
Runa Walia Desai, Chief Customer Experience Officer at OpenBet, emphasized the significance of this collaboration:
“This launch marks a pivotal moment for Veikkaus, and we are honored to partner with one of our key WLA affiliates during such a transformative period. Our technology not only ensures Veikkaus remains fully compliant but also keeps it competitive and prepared for future growth. This partnership underscores OpenBet’s dedication to the lottery sector, responsible gaming, and delivering localized solutions that make a meaningful impact. We look forward to supporting Veikkaus as it embarks on this exciting new chapter.”
Jarkko Nordlund, EVP of iCasino and Sports Betting at Veikkaus, added:
“As the Finnish market faces increasing competition, collaborating with trusted, innovative, and scalable technology providers is essential for enhancing our offerings. Launching with OpenBet’s platform marks a new era for sports betting in Finland, elevating the player experience and setting new standards for the industry. OpenBet’s commitment to continuous innovation and groundbreaking ideas excites us and reinforces our decision to establish a long-term partnership with them.”
