From Humble Beginnings to Global Recognition: Dave’s Hot Chicken Embarks on a New Era of Expansion and Innovation
Transforming from a Parking Lot Startup to an International Brand
Founded in 2017 in a modest parking lot, Dave’s Hot Chicken has rapidly evolved into a worldwide culinary phenomenon, with plans to surpass 400 locations globally by the end of this year. The brand’s recent partnership with investment firm Roark marks a significant milestone, signaling a new chapter of accelerated growth and innovative strategies.
Over the past several years, Dave’s Hot Chicken has experienced remarkable sales growth and high customer satisfaction ratings. The company remains dedicated to delivering an exceptional experience for its patrons, franchise partners, and team members across the globe. This commitment to excellence has been a cornerstone of its success story.
Leadership’s Vision for Future Growth
“This journey exemplifies one of the most inspiring entrepreneurial stories of our time,” stated CEO Invoice Phelps. “Partnering with Roark allows us to unlock new opportunities for expansion, innovation, and value creation for our franchisees. We’re excited to continue surprising our customers and elevating our brand to new heights.”
The core leadership team, including the founders who launched the brand in that initial parking lot nearly eight years ago, will remain at the helm. They will continue to oversee key areas such as menu development, food quality, customer experience, operations, marketing, branding, and digital engagement. Notably, Dave’s Hot Chicken’s social media presence, boasting nearly six million followers and millions of user-generated views, will stay a vital part of its marketing approach.
Strategic Focus on Global Expansion
Looking ahead, Dave’s Hot Chicken aims to bring its signature spicy offerings to more cities domestically and internationally. The brand’s focus remains on providing consistent, high-quality experiences every day-an ethos rooted in its early days in that parking lot in 2017. The company’s growth strategy emphasizes not only increasing the number of locations but also enhancing the overall customer journey.
Financial guidance and strategic planning for this expansion have been supported by North Point Mergers & Acquisitions, which served as the company’s financial advisor during this pivotal phase.
About Dave’s Hot Chicken
What began as a grassroots venture by three childhood friends-Chef Dave Kopushyan, Arman Oganesyan, and Tommy Rubenyan-has blossomed into a major culinary enterprise. With just $900 and a few portable fryers, they launched their first pop-up in a parking lot. The concept quickly gained popularity, leading to the opening of a permanent restaurant in East Hollywood shortly thereafter. Support from Tommy’s brother, Gary, helped propel the brand’s early success.
In 2019, the team partnered with Bill Phelps, co-founder and former CEO of Wetzel’s Pretzels, to franchise the concept. Today, Dave’s Hot Chicken has sold rights to over 1,000 franchise units across the United States, Middle East, and Canada, with plans to open more than 155 new locations this year alone. The brand’s mission remains focused on “blowing minds” with its fiery flavors and memorable dining experience, a goal that continues to resonate with its rapidly growing fan base.
About Roark Capital
Based in Atlanta, Roark Capital is a private equity firm managing approximately $40 billion in assets. The firm specializes in investments within consumer brands and service industries, with a particular focus on franchise and multi-unit business models. For more information, visit RoarkCapital.com.
Media Inquiries
Joshua Levitt
PR Representative for Dave’s Hot Chicken
Email: [email protected]
Additional Insights from Dave’s Hot Chicken
As the brand continues to grow, it remains committed to maintaining the authenticity and quality that made it a household name. With a focus on innovation, community engagement, and global outreach, Dave’s Hot Chicken is poised to redefine fast-casual dining in the years to come.
