Greenfield Communities Celebrates Prestigious Industry Recognition in 2025
Greenfield Communities proudly announces its recent accolades at the 2025 MAME (Major Achievements in Marketing Excellence) Awards, a distinguished event honoring excellence in real estate development and marketing. The awards ceremony took place on May 30, 2025, and highlighted the company’s innovative approach with its debut master-planned community, Serenity, situated in Harnett County just outside Fuquay-Varina. The MAME Awards, organized by the Triangle Sales & Marketing Council of the Home Builders Associations of Raleigh-Wake County and the Triangle region, are widely regarded as the industry’s equivalent of the Oscars, recognizing outstanding achievements across various facets of property sales, marketing, and development.
Multiple Honors for Excellence in Community Development
Greenfield Communities’ efforts were recognized across numerous categories, including the prestigious title of Development Company of the Year. Other awards received encompass Best Modern Feature for a Master-Planned Community, Best Land Planning, Best Visual Continuity, and awards for overall marketing campaigns, digital advertising, video promotions, and broadcast commercials. These honors underscore the company’s commitment to innovative design, strategic marketing, and sustainable land use practices.
Dawn Forrest, Vice President of Marketing at Greenfield, expressed her pride: “While we are grateful for every award, being named Development Company of the Year is particularly meaningful. Our team’s passion for creating vibrant, well-designed communities drives us, and these recognitions motivate us to continue elevating the standards of residential development in the Triangle area.”
Recognition Beyond the MAME Awards
Further evidence of Greenfield Communities’ dedication to excellence is the “Community of the Year” accolade awarded to Serenity by the North Carolina Home Builders Association in 2024. This recognition highlights the community’s outstanding design, amenities, and overall quality of life. For more information about Greenfield Communities and their projects, visit GreenfieldCommunities.com.
About Greenfield Communities
Headquartered in Raleigh, North Carolina, Greenfield Communities is a privately owned real estate developer renowned for its commitment to excellence in construction and community planning. The company specializes in creating thoughtfully designed neighborhoods that foster a sense of belonging and promote residents’ well-being. Greenfield collaborates with local, regional, and national builders to develop a diverse portfolio, ranging from intimate twenty-home developments to expansive mixed-use communities that celebrate the area’s history and natural beauty. Their projects emphasize sustainable land use, community connectivity, and high-quality amenities, making Greenfield a leader in North Carolina’s residential development scene. To learn more, visit GreenfieldCommunities.com.
Serenity: A Community Rooted in Nature and Modern Comforts
Serenity stands as a testament to Greenfield’s dedication to creating meaningful living environments. This master-planned community in Harnett County offers residents a tranquil retreat with a blend of rural charm and contemporary amenities. Covering over three miles of interconnected nature trails, the community features scenic walks along Hector Creek, Hammock Park, a dedicated retreat garden, and numerous outdoor spaces designed for relaxation and recreation. Its strategic location provides easy access to nearby towns such as Fuquay-Varina, Holly Springs, and Raleigh, offering residents convenient access to dining, shopping, breweries, cultural attractions, parks, and vibrant nightlife.
Recently, Serenity was honored with the 2025 Bronze Diamond Award from West 5 for Best Contemporary Residential Community and was named the 2024 Community of the Year by the North Carolina Home Builders Association. The community’s diverse housing options include single-family homes by Garman Properties, Drees Properties, and David Weekley Homes, with prices starting in the upper $300,000s and exceeding $600,000. Custom homes built by ICG Properties are available from the mid-$800,000s, alongside a 55+ active adult community called Altis, developed by Tri Pointe Properties. To explore more about Serenity, visit SerenityLifeNC.com.
