Photo Credit: Vijat Mohindra
TikTok Collaborates with Miley Cyrus for an Exclusive Album Launch Event and In-App Experience
In a groundbreaking move, TikTok orchestrated a unique in-app journey alongside a surprise live performance to celebrate Miley Cyrus’s upcoming ninth studio album, Something Sparkling. The event, which captivated her most dedicated fans, took place at the legendary Chateau Marmont and featured an intimate gathering that blended a secret album listening session with a live concert. Miley personally selected followers she discovered through TikTok to attend this exclusive event, creating an unforgettable experience for her superfans.
During the event, Miley performed several new tracks including “Live of the World,” “Extra to Lose,” “Straightforward Lover,” and her chart-topping hit “Flowers,” along with a nostalgic rendition of “The Climb” from 2009. Remarkably, two attendees even got engaged during the celebration, adding a personal touch to the night’s memorable moments.
Expressing her gratitude, Miley shared on TikTok, “Last night at the Chateau Marmont was truly special. Every Smiler in the room was carefully chosen from TikTok, and it meant the world to hear you all singing along to new and unreleased songs. Thank you for being part of this moment-Something Sparkling was alive in that room.”
Introducing an Immersive In-App Journey to Complement the Album Release
Coinciding with the album’s official launch on Friday, TikTok is unveiling an innovative in-app experience designed to deepen fans’ engagement. This immersive journey offers exclusive behind-the-scenes footage, revealing Miley’s creative process and the inspirations behind her most iconic looks associated with Something Sparkling. From daring fashion statements to personal touches, fans will gain insight into how style becomes a narrative tool in her latest work.
Participants can complete interactive challenges within TikTok, such as saving the new single “Straightforward Lover” to their preferred music platform or unlocking a custom profile theme dedicated to the album. To join the adventure, users simply need to search for “Miley Cyrus” or “Something Sparkling” on TikTok, where the experience awaits.
Celebrating Miley Cyrus’s Impact on TikTok
Miley’s presence on TikTok continues to grow, with over 5.8 million videos created by fans and creators inspired by her hit song “Flowers.” In 2023, she launched her “Faded to Be Younger” series-a heartfelt, 42-part documentary that revisits her journey from childhood to stardom. This series offers an authentic glimpse into her life, exploring her personal stories, relationships, and defining moments, all narrated in her own words.
Through these innovative collaborations and personal storytelling efforts, Miley Cyrus and TikTok are redefining how artists connect with their audiences, blending music, fashion, and storytelling into a seamless digital experience. As her new album Something Sparkling prepares to hit the shelves, fans can expect a multi-layered celebration that extends beyond traditional releases, embracing the interactive and immersive potential of modern social media platforms.
