CEO Troy Hooper Again Honored Among Fast Casual’s Top 25 Executives
Los Angeles, CA (RestaurantNews.com) For the second year in a row, Pepper Lunch, the Japanese-born, DIY, fast-casual dining sensation with a cult following and more than 540 locations across 17 countries, has been named one of the Top Fast Casual Brands in the prestigious Fast Casual Magazine “Movers & Shakers” list. Recognized for its unique, interactive hot plate experience and bold approach to flavor and service, Pepper Lunch continues to redefine and elevate what fast-casual can be.
In addition, CEO Troy Hooper was once again honored among the Top 25 Most Influential Executives in the restaurant industry, alongside Brett Schulman of Cava, and Scott Boatright of Chipotle. The publication applauded Hooper’s vision and leadership, noting his efforts in “building brand awareness and establishing a strong operational foundation for growth.”
“As a brand looking toward the intersection of tradition, innovation and service, we’re constantly pushing the boundaries of what a fast-casual dining experience can look like,” said Hooper. “To be recognized on this list again is a powerful validation of the hard work our global teams put in every day – and a testament to the passion our guests share for our concept.”

Earlier this year, Pepper Lunch expanded its U.S. footprint with the opening of multiple new locations in Orange County, California, Tampa Bay, Florida, and Salt Lake City, Utah, bringing its sizzling, made-to-order meals to even more diners. The expansion is part of a larger growth strategy that combines operational excellence, chef-driven menu innovation, and a focus on customer experience.
Established in 1994, Pepper Lunch is one of Japan’s largest homegrown franchise restaurant brands with over 540 locations in 17 countries. Renowned for quality food served in a unique and innovative way for dining in or delivery, and with guests being able to get in, dine, and be on their way in 20 minutes for under $20, the beloved Japanese-based brand seeks experienced franchise partners to expand its proven business model and cutting-edge customer offerings across the United States.
About Pepper Lunch
The original fast casual Japanese D-I-Y teppan restaurant, Pepper Lunch was founded in 1994 by one of Japan’s most famous chefs and entrepreneurs who wanted to introduce affordable premium steaks with quality ingredients served on a sizzling iron plate. Deliciously irresistible, Pepper Lunch proudly offers quality, tasty, and affordable meals sourced from the finest ingredients paired with an unforgettable experience. For more information about Pepper Lunch, please visit PepperLunchRestaurants.com.
Contact:
Joshua Levitt
Media for Pepper Lunch
949-981-0757
[email protected]
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